Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about greater accuracy and more dependable data


Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.

1. Much more precise information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.

Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or various other protection measures. This provides more accurate information and a more full picture of user trips throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.

2. Much better control over information.
Server-side monitoring enables companies to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.

Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, constant data that is less at risk to disturbance.

This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies looking for to adjust to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.

Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to breaches and personal privacy violations.

A server-side radar is a set of directions that tells your web site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect information from users.

4. Much easier to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser limitations. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it minimizes the scope of data monitoring and gives organizations extra control over transmission, making mobile ad attribution software it typically a lot more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more exact data and helps make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.